The rumors are that Microsoft is planning to spend between $1.5 and $1.8 billion marketing its newest operating system, Windows 8. It’s a fair guesstimate that we’ll get lots of glossy ads, tons of “content” on social platforms, and pretty much every other trick and tool that a veritably endless amount of money will buy. Some of the stuff will win awards at industry conferences, and some of it will get dinged for being useless.
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